Print media includes newspapers, magazines, books, flyers, brochures, catalogues, etc. These items are often referred to as “hard copy”. Print media is considered to be one of the oldest forms of advertising. In fact, some people believe that print media was the first form of advertising.
This kind of advertising is commonly used by businesses to advertise their products and services. Companies can post updates about themselves and interact with customers. Common examples of printed marketing include flyers, postcards, and business cards.
- Flyers
A flyer is a piece of paper that contains information about a product or service. A flyer may be designed to promote a specific event, product, or service. Flyers are often distributed at trade shows, fairs, festivals, concerts, sporting events, and other public gatherings.
Flyer printing is the process of making flyers, business cards, leaflets and postcards. There are many different ways to print these items, including offset lithography, digital printing, screen printing, flexographic printing, letterpress printing, and others.
- Business Cards
Business cards are small pieces of cardstock that have contact information printed on them. Business cards are commonly handed out at networking events, conferences, seminars, and other similar events. These are among the commonest printed materials that are used for brand advertising today, and printing these does not cost much.
- Leaflets
Leaflets are pieces of paper that contain information about a product or company. Leaflets are often distributed at trade show booths, fairs, festivals and other public gatherings. They are sometimes called handouts or pamphlets. This is a form of advertising where businesses can send promotional materials directly to consumers
Many companies use these types of printed materials to promote their products and services, inform users about their existing or upcoming products and services and more.
- Postcards
Postcards are pieces of paper that have images printed on them. Postcards are generally sent via mail. These are often used to advertise products, services, businesses, and organizations.
These types of advertising materials are typically handed over to the target audience directly, or put inside a local newspaper or given door-to-door. In addition to being placed in the newspaper or magazines, these may also be placed in letterboxes or even distributed during events.
- Catalogs
This is another useful printed material for business promotion. This medium of advertising lets members of the target audience find whatever they want, whether a product list, a menu of food items, the courses offered in an institution or anything else.
Conclusion
Printed materials can work wonders for business promotion purposes. However, due to the high cost of traditional printing, the amount of time it takes to produce these items, and the fact that they have a short shelf-life, many businesses have turned to digital printing instead.
Digital printing is much cheaper than traditional printing services, and printed materials can be produced at a faster rate. Because of its low cost, digital printing is becoming increasingly popular among businesses. You can find many such agencies for printing in London, and place an order with any of these.
